Nutrigenomics studies show food affects your GENES

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Nutrigenomics studies how food affects a person’s genes and how a person’s genes affect how the body responds to food. Nutrigenomic studies the interaction between our genes and the foods we eat. it studies how people with different genetic makeups are affected by different foods.Development of nutrigenomics provides opportunities to understand toxicity and safety profiles […]

The market for plant-based meat is growing and will continue to grow in the future.

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As the world’s population grows, so does the demand for food. And with the increasing awareness of the environmental impact of meat production, many people are looking for plant-based alternatives to traditional meat products. The market for plant-based meat is snowballing, and it is projected to continue to grow. There are many different types of […]

Nutraceuticals – The elixir for perpetual youth.

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Isn’t it rightly said that aging is not lost youth but a new stage of opportunityand strength. From time immemorial mankind is in pursuit of anti-ageingsolutions. As we age our metabolism goes down and inversely our need fornutrients goes up. Lifestyle changes have resulted in overconsumption ofjunk food which is fatty, salty and overtly sweet […]


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If Covid-19 is a war, then mankind is fighting the war on a multifarious footing – masks, face shields, turmeric lattes, kadhas (kitchen-made potions) and the new entrants on the scene – nutraceuticals (a portmanteau of nutrition and pharmaceuticals) have now joined the bandwagon.Maintain, Restore, Strengthen Your Immune SystemDo nutraceuticals and dietary supplements also play […]

Start-up company brings technology driven BioSOLVE Curcumin to market

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Zeus has launched BioSOLVE Curcumin, a rapidly dispersible , bioavailable and clinically studied curcumin. BioSOLVE Curcumin comes with the advantage of being manufactured as a “mono ingredient” soluble matrix technology, ensuring significant therapeutic benefits at a very minimal daily intake.This could eventually benefit end users by reducing the daily dose burden. BioSOLVE Curcumin has shown […]


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The world is changing and so is the consumer requirements in the health industry.Looking at the nutraceutical and dietary supplement industry the consumers are increasingly demanding customisation and convenience. one-size-fits-all is not considered as an appropriate approach to nutrition, #personalizednutrition and wellness products are in demand.  The demand is addressed mainly through personalized nutrition.Through personalized […]

Bioavailable Betacarotene and Bioavailable Curcumin as Potential and proven Natural Immunity boosters

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The #immunesystem is defined as a complex integrated network of cells, tissues, organs and soluble mediators, evolved to defend the organism against any foreign matter that threatens the integrity of the normal functions. The #immune response has been generally classified as : innate and adaptive immunity. The first line of defense against non-self pathogens is […]


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Turmeric, a member of the ginger family, is acquired from the Curcuma longa plant, a native to tropical regions in India and Southeast Asia. Historically, #turmeric was widely consumed to treat various human ailments in ancient Ayurvedic practice going as far back as 5000 years ago. #Turmeric features a trio of yellow-orange #antioxidant compounds, collectively called #curcumin. […]


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 #Curcumin is a age old traditional antiseptic, anti-inflammatory, anti- oxidant extracted from #Turmeric roots (#Curcumalonga). It has been consumed since generations and centuries with multiple therapeutic benefits. However the biggest challenge is that, Curcumin has very limited #solubility as well as #bioavailability. Hence when administered as such through oral route, the in vivo absorption is […]