Personalized Nutrition & Holistic Nutritional Strategy

The world is changing and so is the consumer requirements in the health industry.Looking at the nutraceutical and dietary supplement industry the consumers are increasingly demanding customisation and convenience. one-size-fits-all is not considered as an appropriate approach to nutrition, #personalizednutrition and wellness products are in demand. The demand is addressed mainly through personalized nutrition.Through personalized nutrition highly customized #nutritionalproducts are supplied based on the individual requirements.Personalized nutrition is one of the promising and interesting segment considering the future potential.In the U.S. alone, the market for personalized nutrition was valued at $5.59 billion in 2018 and is expected to reach $11.35 billion by 2026, according to Reports and Data.Personalized nutrition is going to disrupt the food and #dietarysupplement industry ,changing from label claim based format to a more holistic nutritional strategy.

The recent studies published by kings college ,London and Massachusetts general hospital suggests that the individual response to what we eat is not just depended on genetics ,but our daily routine,hours of sleep,gut health and other biological /environmental factors also matters.

Metabolic profiling technologies, DNA testing ,Blood ,Urine profiles etc have enabled the investigation of nutrition requirements of an individual which subsequently drives the development of personalized programs.

In pursuit of personal nutrition consumers are keenly looking for better information,more than 50% of consumers often consider nutritional facts or ingredient details while making a purchase decision,according to reports.

Off late, there has been a surging rise in life expectancy and greater attention to quality. Consumers across the globe are increasingly becoming more aware about their health and wanted to have healthy diets and lifestyle, which has surged the demand of functional foods across the globe.

#Dietaryfiber as one of the major #functionalfood ingredient obtained from vegetables ,fruits and plant sources are best known for its ability to regularise bowel movements and relieve #constipation. The recommended daily intake of dietary fiber by American heart association is around 25 grams.In fact foods containing fiber can provide other health benefits as well, such as maintenance of #healthyweight and lowering the risk of #diabetes and #heartdisease.In a nut shell ,rather than simple dietary supplements, the future is looking forward for #clinically validated “food as medicine”.

Consolax®, a novel #patentfiled fiber formula developed by #Zeushygia #innovation team is addressing the consumer demand and would be targeting constipation as well as fiber deficiency in global population.

Zeus Hygia Lifesciences is a science driven nutraceutical research firm based in Hyderabad, India.

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